Ethics and Sustainability: Delivering long lasting value for Luxury and Premium brands

Designed by essence to stand the proof of time, Luxury and Premium brands have always adopted ethics and sustainability at the core, proving their positive contribution to the bottom line. And in a culturally diverse and open world, companies that don’t reflect that will get out-performed and left behind by their peers, stakeholders, employees and customers.

Join us on the 16th of May to our 1st Premium and Retail Committee event of 2019, to hear why embracing ethics and sustainability is your only option, and discover how Nespresso, Pierre Fabre and Herd MSL are leading the way in putting sustainable practices at the heart of running their business and transforming their organisations.


Loïc Réthoré
General Manager Nespresso Oceania

Loïc Réthoré was appointed Market Director of Nespresso Oceania in August 2014. In his role, he is leading the growth of the Nespresso brand across Australia, New Zealand and Pacific Islands and is responsible for a team of over 700 employees.

Passionate about delighting and surprising consumers and delivering high product and service quality to them, Loïc is focused in customer-centricity and innovation to continuously enhance the unique Nespresso brand experience and keep it exceptional for consumers. As the Nespresso business model enables a direct-toconsumer route to market, Loïc is also committed to ensuring a seamless customer journey across the brand’s touchpoints and to nurturing the brand’s personalised relationships with its customers.

Laurent-Emmanuel Saffre

President & CEO Pierre Fabre

Laurent-Emmanuel Saffré holds a Doctor of Pharmacy degree, as well as a Master’s degree in management and marketing (ESSEC in 1996). Starting his career with Pierre Fabre in October 1996, he represented A-Derma, a position pursued under the V.I.E status in the US within the Physicians Formula subsidiary. In 1998, he was promoted to vice president of the Americas. Laurent-Emmanuel Saffré went on to join the PFDC Canada subsidiary in charge of marketing, becoming CEO of the subsidiary in 2003. In January 2008, he was named manager of the Americas for the Dermo-Cosmetic branch and recently became the Head of Oceania Region (Australia, New Zealand, Pacific Islands).

Vanessa Liell

Group CEO Herd MSL

Vanessa Liell leads Herd MSL and its more than 75 talented communications professionals. Herd MSL is one of Australia’s largest integrated public relations agencies and part of Publicis Australia.

Vanessa provides senior counsel for clients ranging from leading local and international brands to innovative challengers, and complex corporate and government strategies and campaigns.

A recognised industry leader, Vanessa’s career spans over 20 years of corporate, consumer and integrated communications experience in Australia and internationally as well as qualifications in business management.

Under her leadership, Herd has achieved sustained growth, expansion across technology, telecommunication, corporate, government and consumer sectors, an industry leading consultant retention rate and global award wins.
This includes: Cannes PR Silver Lion; Holmes Report’s Australian Agency of the Year; PRIA’s Consultancy of the Year & Global Top 250. Vanessa was 2016 winner of B&T’s PR Women in Media Award and is a Fellow of the Public Relations Institute of Australia.


Mathieu Van Hieu

FACCI Board Council Member

With over 20 years experience in global marketing services & communications groups (Omnicom, Havas, Publicis, WPP), Mathieu has worked both in Paris and Sydney, holding various senior positions in client service, strategy and business development, delivering world class work for blue chip Brands, across multiple disciplines (advertising, CRM, digital marketing, etc) and developing an unique bi-cultural approach to consumer and corporate brand communications.

Mathieu is a Federal Director and State Councillor for FACCI for more than 4 years, and leads the ‘Retail & Luxury’ Industry Committee for the NSW Chapter.


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