Lunch & Learn: How to Set Up a Strategic PR Program (07/06/23)

Whether a business has an internal comms team, or ownership is spread amongst key executives. Join TSL for their next Lunch & Learn as they are joined by special guest Gosia Gnyp, Client Services Director, Hotwire Australia who will run through the key considerations that Startups & Scaleups need to have on their comms journey.

We will cover How to set up a strategic PR program, including:

• Research on audiences and competitors
• Planning key messages and identifying the white space to own in the media
• Identifying the best tactics for success
• Linking Comms to clear business goals and objectives
• Hot tips on things to watch out for

Gosia Gnyp, Client Services Director, Hotwire Australia

With over a decade of experience in communications, Gosia has supported many global tech companies through their comms journey, including Meta, Huawei, Zoom, Accenture, and Qualcomm. However, she specialises in launching and amplifying start-ups and scale-ups within the B2B tech space, having worked for clients across Australia, UK, US, and APAC. With a passion for curiosity, Gosia values the power of strategic thinking and appreciates the importance of always challenging organisations to ‘think big’ in order to achieve brilliance.